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Mobile marketing allows a brand or content provider to target subscribers with anytime, anywhere marketing. A consumer's mobile device is always on and always connected. Brands can now access consumers when they're at home, at work, in the car, traveling, because of mobile marketing. These consumers are in complete control of their mobile experience. When they choose to be engaged, they're more likely to want to buy. When integrated into a cross-media marketing communications campaign, mobile marketing provides consumers with a flexible new medium to target.

For the non-mobile savvy, however, the terms and perceived complexity of the industry appear daunting. With abbreviations like "SMS," "PSMS," "WAP," and "MMS" and terms such as "mobile video" and "mobile advertising," how does a brand begin to launch a mobile marketing campaign? In fact, it's very simple let Adreka Advertising Professionals assist you in your mobile marketing campaign. The key terms:

SMS (short message service): This is often referred to as "text" or "text messaging." It's the ability to send text-based messages person to person (P2P); from person to application, such as a voting application (P2A); or application to person, as with an acknowledgement or information (A2P).

PSMS (premium SMS): Premium means the service user will be charged an incremental fee instead of the basic text charge. The transaction usually involves participation in a program, purchase of a ring tone or wallpaper, or something similar.

WAP (wireless application protocol): WAP is simply the wireless Web. When you access an Internet session on your mobile device, you access via a WAP session.

MMS (multimedia messaging service): Ever taken pictures with your phone and sent them to friends or emailed them? That's MMS.

Mobile video: It's exactly what it sounds like: watching TV, music videos, commercials, and so on from your mobile device.

Mobile advertising: Like Internet or TV advertising initiatives, this is the ability to offer a call to action or brand banner within the mobile application, whether it's mobile Web (WAP), text messaging (SMS), pictures (MMS), or video.

Ready to blast your competitor? Talk an Adreka Adverting Specialist Today!